This is the data collected as part of the STRAT-BCS DCE study (stratification in bowel cancer screening - discrete choice experiment). The aim of this study was to describe the relative importance of different attributes of potential approaches to risk stratification for identifying eligibility for bowel cancer screening, and the trade-offs individuals are willing to make between these. Participants were representative of the UK population in terms of age, sex and ethnicity (n=1,196) and recruited from www.prolific.co. Data were collected in November 2022.

The dataset contains:

1. Data dictionary - explanation of each of the variables
2. Participants - anonymised participant demographics, beliefs about cancer, cancer worry and views on the benefits of cancer screening using validated questions where possible
3. DCE - participants' choice responses to each question within the DCE, including the levels of the attributes for each choice set and time taken to respond (raw data; formatted as two rows per choice set [Programme A and Programme B]).

For more detailed information, the full survey, study protocol, consent form and participant information sheet are attached with this record.